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Audience Development Strategy

The Right Social Media for Your Needs

The Digital Publishing Bootcamp emphasizes the creation and distribution of great content

Social media is one way publishers can assure their content gets in front of more interested parties. However, since each social network is used in a specific way, it’s important to understand how to create content for the targeted social crowd.

The Digital Publishing Bootcamp emphasizes the creation and distribution of great content

Social media is one way publishers can assure their content gets in front of more interested parties. However, since each social network is used in a specific way, it’s important to understand how to create content for the targeted social crowd.

One topic that will be covered at the Digital Publishing Bootcamp is how to create great content that is on-topic and on-trend. Since pushing free content online is about getting found, you will discover other tips on distributing your content to the online community.

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On the topic of creating social media content, have you witnessed the inherent value of each social network you’re utilizing? For instance, Twitter and Facebook aren’t used in the exact same ways. The same can be said for LinkedIn and Pinterest. However, each has large communities, which potential audience members interested in the topics you cover.

In addition to teaching the steps behind creating great content, you will learn how to use Twitter to its fullest potential. For most publishers, Twitter is the most valuable social network because it is a micropublishing website, sending traffic directly back to news articles and product pages.

Seats are filling up for the Digital Publishing Bootcamp. And since the attendance is capped at a specific amount of people, you should start finalizing your plans to attend, if you plan to do so. You also have only a few weeks left until early bird pricing expires. Reserve your place at the Digital Publishing Bootcamp today.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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